Pray for the Predators

The financial cost of protecting endangered species is enormous. Since 1985, the World Wildlife Fund, a charity largely funded by public donations, has invested over $1 billion in endangered species. In 2007, U.S. federal and state spending on wildlife protection was around $1.65 billion. What’s more, wildlife protection campaigns frequently feature predator species, such as sharks, tigers, wolves, and lions, in their headlines even though these animals pose a direct threat to human lives and incomes. So why protect them when they are so costly?

Continue reading Pray for the Predators

Fashion Victim or Environmental Victor

You are on your way home and you make a quick visit to the mall to see if there is anything novel or interesting in any of your favorite stores. Chances are there will be if you shop at any of the retail chains that' use the fast fashion model of business. There's no longer any need to wait for a change of season (for example, from autumn to winter) to see a new collection of clothes because fashion retailers are introducing new lines of clothing on a monthly, or even weekly, basis.

Continue reading Fashion Victim or Environmental Victor

Balloon Boy Brand Failure

On October 15, 2009, the American media was taken over by a breaking news story. Cable news networks carried the story live, and the whole country-and soon much of the world turned its eyes to Colorado. There, an amateur scientist who had built an experimental weather balloon found that the balloon had broken away from its base and blown away. At about the same time, he discovered that his 6-year-old son was missing. TV news helicopters, emergency service workers, and the Colorado National Guard were called in to help search for the boy. Two hours later, the balloon landed 60 miles away with no little boy inside. Five hours later, the little boy was found hiding in the family garage. Later that evening, the boy’s answer to an interview question on CNN appeared to indicate that the whole event had been a publicity stunt for the purpose of “making the family more marketable for future media interests.” One month later, his parents pleaded guilty to criminal charges relating to the hoax.

Continue reading Balloon Boy Brand Failure

Japanese and American Comic Book Heroes

To some people, the idea of reading comic books seems childish. To others, comics are nothing more than reminders of their happy childhoods. But for people who love comic books, they can be a fantastic escape from the harsh realities of modern life. Comics are able to transport readers to brightly-colored, imaginary worlds where superheroes fight with super-villains, where good can triumph over evil, and where heroes can save thousands of innocent people from the "bad guys." Comics are published globally, but Japanese and American versions dominate the market despite the fact-or perhaps because they differ in a number of ways.

Continue reading Japanese and American Comic Book Heroes

Rise of the Machines

The complex relationship between humans and technology has been a constant feature of modern life: from real-life protests during the Industrial Revolution in the seventeenth century, to the imaginary worlds of early science fiction novels of the late nineteenth century and movies in the twentieth and twenty-first centuries. During this time, technology has divided us into two basic groups: those who think technology will revolutionize humanity in a positive way and those who believe it will bring about our downfall.

Continue reading Rise of the Machines

The Lion and the Rabbit

A cruel lion lived in the forest. Every day, he killed and ate a lot of animals. The other animals were afraid the lion would kill them all. The animals told the lion, “Let’s make a deal. If you promise to eat only one animal each day, then one of us will come to you every day. Then you don’t have to hunt and kill us.”

Continue reading The Lion and the Rabbit

Getting into the Flow

Do you ever find yourself so completely gripped by what you are doing that you lose track of time? All of a sudden you look up at the clock and realize that hours have passed? This could apply to a basketball player absorbed in perfecting a shot, or a violinist fiercely concentrating on a piece of music. When does this total engagement and loss of time typically occur for you?

Continue reading Getting into the Flow